Unit_4_advertisement 培训资料.ppt

无忧PPT整理发布 * 无忧PPT整理发布 Unit 6 Advertising for Travel and Hospitality Objective: 1 .to know language style of advertisements; 2. to know features of advertisements; 3. learn to translate or rewrite advertisements Features of tourism industry: 1. timely, intangible; 2. cross-regional, cross-cultural, and international; 3. diversified . Advertisements: 1. with explicit and clear information: who is advertising? what is being advertised? 2. a paid promotion: 3. non-personal promotion (non-reciprocal) 4. by various vehicles 5. a means to advertise services, products, and concepts as well. Advertisement in a magazine London Information Centre LEICESTER SQUARE Free Information and half price hotels. Every day. Visit us in person in the center of Leicester Square or call us on 020 729 22 333 London Information Center, Leicester Square, London Open everyday from 8 am to 11 pm Advertisement in TV Background Music: You can’t wait too long Every 15 seconds: 100% PURE AWE 100% PURE WONDER 100% PURE EXHILARITION 100%PURE WELCOME 100% PURE INDULGENCE 100% PURE ESCAPE 100% PURE NEW ZEALAND Advertisement in light box Priority Check-in, Priority Wait List, Priority Stand-by. We make Star Alliance Gold Members a Constant Priority 优先登机, 优先候备, 优先替补。 星空联盟的金牌会员事事优先。 Titles of an advertisement, could be: 1. Headlines Florida State Parks America’s First Two-Time Winner of National Gold Medal 佛罗里达州属公园----美国首个两次获得国家金奖得主 After 400 Years Most Discoveries are Still Waiting to Be Made 400年后,仍然有大量的未知在等着您开掘----- 威廉斯堡 The Romans’ Triathlon Tracks 罗马人铁人三项的路线----土耳其 2. Promises A Different Class of Comfort Sleep Well, Eat well, Stay Well Our network covers the world 5. Mandates: Meet the locals (wild life) –Florida Discover Sydney opera House Visit Alaska’s Spectacular National Parks Let’s burn (Canada) Experiencing variety (Thailand) Experience the wonders downunder (Australia) 6. labels Australian Open Swiss Alps Day Hiking Ama