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中国网络药店经营状况的调查与分析
Investigation and Analysis of Business Status of China Online Pharmacies Asian Journal of Social Pharmacy, 2010, 5(2)
/
Investigation and Analysis of Business Status of China Online Pharmacies
1 2 1
CHEN Zhao-yi , XING Hua , DING Meng
1.School of Pharmacy, China Pharmaceutical University, Nanjing 211198, China;
(
2.School of Business Administration, Shenyang Pharmaceutical University, Shenyang 110016, China )
Abstract
Objective To provide suggestions for the further development of China online pharmacies. Methods Empirical study was conducted,
that is, as consumers, the authors experienced personally the service of twelve online pharmacies that were approved by SFDA;
meanwhile relevant literature was consulted to analyze the management and business status of China online pharmacies. Results
and Conclusion China online pharmacies should provide more related pharmaceutical knowledge through their web pages so that
consumers can be well informed, which will not only increase the interactions between online pharmacy and the consumers, but also
disseminate related knowledge on pharmacy.
Keywords: online pharmacy; operation; investigation
中國網絡藥店經營狀況的調查與分析
1 2 1
陳兆翌 ,邢花 ,丁夢
1 211198
(.中國藥科大學 藥學院,江蘇 南京 ;
2.瀋陽藥科大學 工商管理學院,遼寧 瀋陽 110016)
摘要:目的 為中国網絡藥店的進一步發展提供建議和參考。方法 主要採用實證研究方法,筆者以消費者的身份對
12
目前經過批准的 家網絡藥店的服務進行親自網上體驗,結合文獻
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