中国零售业发展电子商务的新思路.pdf

摘 要 互联网普及和人们消费观念改变促进电子商务迅速发展，中国零售业纷纷 展网上业务。电子商务作为一种生存于虚拟化、数字化空间的商业模式，正成为 我国零售商提高企业竞争力的武器。电子商务是一种以电子数据交换和因特网交 易为主要内容的新型商务运作方式。它的出现和发展，使零售业在商品流通中的 信息功能发生了质的飞跃。目前，我国有关电子商务的运作规则、法律认可、电 子支付等方面还很不成熟，有必要通过信息基础设施建设、供应链管理、电子商 务专业人才培养等方面制定我国零售业发展电子商务的对策与模式。 关键词：零售业；电子商务；对策 Abstract Internet and views change to promote rapid development of e-commerce, online Chinese retailer business. As e-commerce, digital space of survival in the virtual business model is emerging as the arms of retailers to improve the competitiveness of enterprises in China. Electronic data interchange for e-commerce is a new type of business operations and transactions on the Internet as the main content. Its appearance and development, retail commodity circulation information function in there has been a qualitative leap forward. At present, the rules relating to operation of e-commerce in China, legal recognition, electronic payments, and so on are very mature, there is a need for information infrastructure, supply chain management, e-commerce talents in areas such as training development mode of e-commerce and the countermeasures of Chinas retail industry. Keywords: retail; electronic commerce; countermeasures II 目 录