北京金茂威斯汀大饭店市场销售部开业筹备计划.pdf

Pre-opening Sales Marketing Plan January 2008 1. Market Overview Beijing •Population: 13.82million •Capital city of China, with more than 3000 years history •Centre of political, economy, culture and communication of China, formed by 16 districts and 2 counties •Beijing’s GDP reached 641.98 billion Yuan in 2007 • Import Export’s total value was 103 billion Yuan in 2006; the import value was 80.1 billion Yuan and the export value was 23.3 billion Yuan •Beijing Capital International Airport is the busiest airport in Asia, 48 regional/international airlines flying to over 61 overseas cities •Beijing is one of the most attractive cities to foreign investors in China. Over 185 of the Fortune world 500 top multinationals have invested in Beijng •by Nov 2007, 602 star-level hotels in operation. 77 five-star hotels of 27,606 rooms, 31 with regional/international brand, 46 are local managed Geographical Feeder Markets 1,600,000 1,400,000 1,200,000 1,000,000 2004 2005 800,000 2006 600,000 400,000 200,000 - HK, Marcau Aisa American European Oceania Africa Others TW 5 0 0 2 a