简介上海迪士尼 Disneyland_in_Shanghai演示教学.ppt

Disney in Shanghai Introduction On November 4，2009，Shanghai Information office announced：The application of Shanghai Disneyland project has been approved by related apartment. From the chart we can learn that the 6th Disney world will be in Shanghai. 1、The entire project, from the initial various rumors to the confirmation of development and reform commission has experienced a lot of twists and turns. 2、General situation. Scale Shanghai Disneyland project will use Japanese Disneyland as the mode. The budget cost of it is 24.48 billion yuan. The amusement section will cover about 8 square kilometers, with large radiation supporting area. The first stage of the project will cover an area of 1.5 square kilometers. Address Pudong Chuansha Town 3、Expected effects.  a) The surrounding real estate appreciation. Disney project in Pudong New Area is probably located at the junction of original Nanhui, Chuansha and Huanglou area. Under brand effect and expectation of accessory construction, the local land value and room rate will rise suddenly and sharply. b) Giving impetus to the local tourism. After the completion of the Disney project, it is estimated that will reach the scale of 10million tourists, it will also bring at least 3 to 5 million new visitors to Shanghai each year, which give the opportunities to the tourist hotel, retail, transportation and other sectors. c) The chain of related industries value added. Disney income is mainly composed of network media, the theme park and amusements, entertainment and interrelated goods. The angle from the industrial chain, after the completion of Disneyland, it will enlarge commercial opportunity in toy production, advertisement, publishing, cable TV, Internet and so on. Culture Ⅰ、What on earth are Disney and Disney theme park ? Why do they have so much charm? Why can they be so fashionable and prolonge