哈尔滨苏宁电器股份有限公司物流配送问题分析与对策研究_精品.doc

PAGE 毕 业 论 文 题目：哈尔滨苏宁电器股份有限公司物流配送问题分析与对策研究 摘 要 物流配送是家电连锁经营的基础和保障,配送能力的强弱直接决定着连锁企业经营成本的高低,影响企业赢利的能力。本文以哈尔滨苏宁电器为研究对象，首先阐述了本文选题的背景、研究意义以及国内外研究现状。其次是理论基础。主要对大型家电连锁企业的销售特点以及物流配送要求进行了详细的分析，同时就可采用的配送模式进行了具体分析。然后以哈尔滨苏宁电器为研究对象，在分析其家电物流配送现状的基础上，深入剖析现有配送模式的优势与不足。提出哈尔滨苏宁家电现有物流配送的改进措施。针对哈尔滨苏宁电器的具体情况，提出了自己的见解。努力造就物流人才、加强配送中心的建设以及对顾客按照配送任务优先准则进行配送等，并提出了配送中心的应急策略，以便提高企业资源配置，应付紧急突发事件的发生。 关键词：家电连锁；配送模式；哈尔滨苏宁电器；配送中心 Abstract Distribution is the basis and guarantee of home appliances chain enterprises and its ability directly decides the level of operating costs, influences the ability of getting profits. The thesis mainly study on the distribution of Harbin Su Ning Appliance. The first part introduced the background, research meaningfulness and the analysis frame of the study. The second part concluded the existing literature in the foundation and has produced the article’s fundamental research. The third part introduced the basis survey of Harbin Su Ning Appliance. This chapter has analyzed the distribution problems which the Harbin Su Ning Appliance faces. The last part is the key point of this article, which discussed the way to improve the distribution system of Harbin Su Ning Appliance. Though the reasonable plan, we set up a series of effective human resource management system and refer to the standard of the distribution center. Most importantly, creatively lodge the way to meet the need of emergency. Keywords： home appliances；distribution model；Harbin Su Ning Appliance；distribution center 目　　录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc290541528 摘 要 PAGEREF _Toc290541528 \h I HYPERLINK \l _Toc290541529 Abstract PAGEREF _Toc290541529 \h II HYPERLINK \l _Toc290541530 1 绪 论 PAGEREF _Toc290541530 \h 1 HYPERLINK \l _Toc290541531 1.1 研究背景 PAGEREF _Toc290541531 \h 1 HYPERLINK \l _Toc290541532 1.2 论文研究目的和意义 PAGEREF _Toc290541532 \h 1 HYPERLINK \l _Toc290541533 1.3 国内外研究现状 PAGEREF _Toc290541533 \h 2 HYPERLINK \l _Toc290541534 1.3.1 对家电连锁经营的研究 PAGEREF _To