美特斯邦威的企业文化分析_精品.doc

本科生毕业论文（设计） 题目： 美特斯邦威的企业文化分析 系 部 经济与管理学院 学科门类 经济学 专 业 经济学 学 号 0806111019 姓 名 戴玲 指导教师 汪莉 2012年5月22日 美特斯邦威的企业文化分析 摘 要 随着社会的不断进步，科学技术的不断发展，市场竞争日益激烈，企业文化的重要性日益凸显。企业文化是企业的核心竞争力所在，是企业管理最重要的内容。而在日益激烈的社会竞争中，企业文化对企业的作用和影响也越来越明显。本文首先介绍了美特斯邦威的公司概况和企业文化，包括文化理念及其企业文化建设；其次分析了美特斯邦威存在的企业文化内容匮乏、美特斯邦威企业文化缺乏一定的创新、企业制度尚不完善、企业文化影响力不够强、企业文化渗透不全面的问题；最后针对问题提出了有效的对策和建议，即更新美特斯邦威企业文化理念、注重美特斯邦威精神文化的创新、移植现代企业制度文化、实施美特斯邦威品牌营销战略、增强企业文化的渗透力这几个方面，以期有效地加强美特斯邦威的企业文化建设，促进该企业的长期稳健发展。 关键词：企业文化 美特斯邦威 企业文化建设 ABSTRACT With the development of society, the continuous development of science and technology, the market competition is becoming increasingly fierce, enterprise culture has become more and more important. The enterprise culture is the core competitiveness of enterprises, enterprise management is the most important content. In the increasingly fierce social competition, the enterprise culture to the enterprise role and impact is also more and more obvious. This paper first introduces the Metersbonwe company profiles and enterprise culture, including cultural idea and the construction of enterprise culture; followed by an analysis of the existing corporate culture content lack Metersbonwe, Metersbonwe enterprise culture lack of innovation, enterprise system is still not perfect, enterprise culture, enterprise culture is not strong osmotic comprehensive issues; issues raised at the end of the effective countermeasure and proposal, namely the concept of corporate culture, pay attention to update the Metersbonwe Metersbonwe spirit innovation, transplantation of modern enterprise system, the implementation of cultural Metersbonwe brand marketing strategy, strengthens the enterprise culture to the penetration of these aspects, in order to effectively strengthen the Metersbonwe the enterprise culture construction, promote the enterprise long-term stable development. Key words: Enterprise culture Metersbonwe En