微信营销对消费者行为的影响研究The Research of Wechat Marketing to Customers’ Behavior外文文献翻译.doc

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微信营销对消费者行为的影响研究The Research of Wechat Marketing to Customers’ Behavior外文文献翻译.doc

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文献出处：J Avery. The Research of Wechat Marketing to Customers’ Behavior[J]. International journal of business and social science, 2016, 5(6). 原文 The Research of Wechat Marketing to Customers’ Behavior J Avery Abstract The progress of science and technology promote the development of the society. With the continuous development of information technology, human beings ushered in a new era of mobile Internet era. With the advent of the era of mobile Internet, smart phones, tablets, become an indispensable tool in peoples life. All kinds of intelligent software with the help of mobile phones, tablets and other terminal also become many Peoples Daily partners.WeChat appeared to pull into the distance between people, not only of its many excellent function was found by enterprises, the use, more and more companies spend a lot of money, manpower and material resources to participate in the WeChat marketing, to communicate with consumers, by WeChat influence consumer behavior. Keywords: WeChat marketing, consumer behavior, and buying decision 1 Introduction With the coming of the age of the Internet, all kinds of application software with the help of mobile phones, tablet into peoples lives. One of the software is using ten cent platform quickly has many users, it is WeChat.WeChat appeared to pull into the distance between people, not only of its many excellent function was found by enterprises, the use of, this raises WeChat marketing craze. In early 2013, WeChat only 300 million breakthrough in 2 years the number of users, development speed greatly exceeded the microblog.At the end of 2014, tencent WeChat global number of registered users has exceeded 600 million, of which more than 440 million active users.WeChat become zero sheep in the mobile instant messaging, the downloads and the number of users in the world, formed the world , where the Chinese have WeChat .After its launch overseas version, due to its excellent function also received a lot of users in the west. The