联想_lenovo_市场策略_p_英语.pptVIP

Marketing Mix With the development of cyber marketing/ online marketing, Philip Kotler in the early of 1990’s pointed out 4C’s which is the new theory on marketing mix: (a) consumer consumer’s wants and needs (b) cost cost to satisfy wants and needs (c) convenience convenience to buy (d) communication communication with consumers Product Product is defined as: everything，both favorable and unfavorable，that a person received in exchange. * The 4 Ps of the Marketing Mix The 4 Ps and the 4 Cs of the Marketing Mix 4 Ps – Seller’s View Product Price Place Promotion 4 Cs – Buyer’s View Customer Solution Customer Cost Convenience Communication What’ the product aimed at? What benefit will they expect? How do they planed to position the product within the market? What differential advantage will the product offer over their competitors? 1 Innovative, excellent product design identifiable unique brief easy controllable Nassarius rutilans Non-slip grip design No fingerprints No feeling of cold When love and skill work together ... expect a masterpiece. [John Ruskin: 1819-1900 — English critic of art, architecture and society; reformer; essayist, painter and prose stylist] Page * of 7 2 Multimedia touch keys Jazz pop dance classical normal 3 High definition NEW！ 4Intelligent face recognition NEW！ convenient rapid User-Managed Backups Recovery - twenty seconds repair system kernel - twenty minutes help system restore Check and wipe out virus 5Onekey system saved System repaired Onekey antivirus Onekey recovery NEW！ NEW！ Updated！ 6Environmental Key parts have reach RoHS standard RoHS stand was set by the European parliament and the council to evaluate whether the toxic minerals are under control. Lenovo had got FCC authentication and CCC authentication Energy Star authentication save electricity by 20%-50% Lead-free design and lead-free manufacturing