翻译在广告中应用Translation_on_Ads.pptVIP

ocabulary CharacteristicsAdvertising English is different from the other English, the vocabulary is simple and creatively. Trying to use the most , the most words, provide abundant information for goods. Give readers a deep impression and it is easy to understand. For example: rammar Characteristics For example: Rhetoric Characteristics(修辞特色） For example: Here are some Translation of Ads * on 媒体系广告学 董士浩 ith the globalization of economy increasingly in-depth, more and more Ads tend to globalization; advertisement in different languages will inevitably be involved to work. translate the Ads accurately and artistically ,with a certain translation skills and the cultural knowledge , will be the an important work. so, How to Ad translation w Contents:  Characteristics of English Ads translation Grammar Characteristics Rhetoric Characteristics Vocabulary Characteristics 4 1 2 3 some examples 4 concise accurate v Born to Shine. (LG Telephone) 我本闪耀 Future for my future.(Chevrolet) 未来，为我而来。 Do you... Yahoo!? - Yahoo! 你.......雅虎了吗！？ ← The advertising language is also different with distinctive characteristics in its form. Or write or antithesis rhyme. Easy to pronounce, completely refreshing, prolonged unforgettable. So-called excellent commodities advertising is famous to brief refining. G neatly Where there is a way, there is a Toyota. 车到山前必有路，有路必有丰田车(Toyota) The driver is safer when the road is dry 无酒驾驶，行车安全 （交通广告） Live well, snack well 美好生活离不开香脆的饼干（斯耐克威尔士饼干） ← A pun is most often used in Ads copy of , Pun is to use word’s sounds and meanings. Make some sentences in the context of a particular a surface and content of double meaning. And can make the advertising language to be concise and funny. rhetoric I’m More satisfied，ask for More.（摩尔香烟） “再来一支，还