工商管理专业英语unit9.ppt

Business School of Nankai University Unit 9  Types of Marketing Research 作者：南开大学商学院 李桂华 Glossary hypotheses: n. an idea which is thought suitable to explain the facts about something 假设；假说 classify: v. to arrange or place (animals, plants, books, etc.) into classes; divide according to class 分类；归类 exploratory: adj. (of an action) done in order to learn something （指某一措施，举动）探索的；探险的 descriptive: adj. that describes 叙述的；描写的 causal: adj. having cause原因的；因果关系的；表示原因或理由的 crystallize: v. to (cause to) become clear, settled, or fixed in form （使）具体化；使变得明确；定形 identify: v. to prove or show the identity of 认明；认出 contemplation: n. the act of thinking deeply and quietly; deep thought 思考；沉思 paramount: adj. fml great above all others; highest in power or importance （正式）至上的；最重要的；最高权力的 diagnostic: adj. of or relating to diagnosing 诊断的 predict: v. to see or describe (a future happening) in advance as a result of knowledge, experience, reason, etc. 预言；预测 Glossary concomitant: adj. fml existing or happening together (with something else) （正式）伴随而来的；并存的；连带的 plurality: n. the state of being plural 复数 marginal: adj. (of a place (SEAT) in parliament) which may be lost by a small number of votes （指国会席位）以少数选票差距失败 spurious: adj. 1.not really the product of the time, writer, etc., show or claimed 假的；伪造的；假托的 2. like something else but falsely so 拟似的；假的 salient: adj. standing out most noticeably or importantly 显著的；特出的 alternative: adj. (of 2 things) that may be used, had, done, etc., instead of another; other （两物中）可用来代替另一个的；其他的 pragmatic: adj. dealing with matters in the way that seems best under the actual conditions, rather than following a general principle; practical 实际的；实用主义的 Key Terms and Concepts Exploratory research: Initial research conducted to clarify and define the nature of problem. Descriptive research: Research designed to describe characteristics of a population or phenomenon. Causal research: Research conducted to identify cause-and-effect relationships among variables. Con