工商管理专业英语unit12.ppt

Business School of Nankai University Unit 12 Retailer Marketing Decisions 作者：南开大学商学院 李桂华 Glossary assortment: n. A collection of various kinds; a variety.多种多样 differentiation: n. Discrimination in taste or choice; distinction.区别, 差异 rethink: v. To reconsider (something) or to involve oneself in reconsideration.重新考虑（某些事物）或进行反思。 upscale: adj. Of, intended for, or relating to high-income consumers:高消费的，高级的高消费阶层的，为高消费阶层服务的。 mid-scale: adj. Of, intended for, or relating to mid-income consumers:中等消费的，中等的中等消费阶层的，为中等消费阶层服务的。 downscale: adj. Of, intended for, or relating to low-income consumers:低消费的，低等的低消费阶层的，为低消费阶层服务的。 fixture: n. Something attached as a permanent appendage, apparatus, or appliance: 固定装置作为固定的附属物、器具或用具而附上去的东西 small lunch counter: 速食餐厅的长柜台, 便餐馆 Glossary delicatessen: n. A shop that sells cooked or prepared foods ready for serving. 熟食店,出售已煮好或已准备好可以上桌的食物的商店 cafeteria: n. A restaurant in which the customers are served at a counter and carry their meals on trays to tables. 自助餐厅，顾客们自己在柜台处将食物装在盘子里端到桌子上的一种饭馆. blockbuster: n. Something, such as a film or book, that sustains widespread popularity and achieves enormous sales.流行佳作一些受到广泛普及和销售量巨大的事物 overstock: n. An excessive supply.过多的存货 closeout: n. A sale in which all remaining stock is disposed of, usually at greatly reduced prices.大拍卖，清理存货所有存货通常都以大幅降价处理的方式售出, 出清存货 gadget: n. Something to play with; a toy. 玩具供玩耍的东西；玩具;小玩意儿 arsenal: n. A store or supply: 储存，供应： Glossary clutter: v. To litter or pile in a disordered manner:乱糟糟地堆满杂乱地布满或堆集： plush: adj. Luxurious.豪华的 somber: adj. Dull or dark in color.暗的颜色暗淡的或黑暗的 nightclub: n. An establishment that stays open late at night and provides food, drink, entertainment, and music for dancing.夜总会一直开到深夜的娱乐场所，提供食物、酒、节目演出和供跳舞的音乐 flashy: adj. Cheap and showy; gaudy. 俗艳的低劣的或华而不实的；庸俗而华丽的 Banana Republic: n. A small country that is economically dependent on a single crop, such as bananas, or a single product, such as tin. It is often governed by a d