工商管理专业英语unit15.ppt

Business School of Nankai University Unit15How to Set a Price on a Product 作者：南开大学商学院 李桂华 Glossary oriented: adj. 以...为方向[目的]的, 面向的 status quo: n. The existing condition or state of affairs. 现状现存情况或事态 maximization: n. 最大值化, 极大值化 elasticity: n. The condition or property of being elastic; flexibility. 弹性有弹性的状态或性质；弹性 alternation: n. Successive change from one thing or state to another and back again. 交替从一种事物或状态变为另一种事物或状态并再变回来的一系列变化 skimming: n. To remove floating matter from (a liquid). 撇去把飘浮的物质从（液体）上移走 penetration: n. The act or process of piercing or penetrating something, 渗透穿透或渗透的行为或过程 neoprene: n. A synthetic rubber produced by polymerization of chloroprene and used in weather-resistant products, adhesives, shoe soles, paints, and rocket fuels. 氯丁橡胶由氯丁橡胶聚合而生产的合成橡胶，用于抗风化产品、粘胶鞋底、涂料和火箭燃料 scuba: n. A portable apparatus containing compressed air and used for breathing under water. 自携式水下呼吸器包括压缩空气和在水下用于呼吸的便携式仪器 Glossary deterioration: n. 恶化; 变坏; 退化 clot: n. A thick, viscous, or coagulated mass or lump, as of blood. 凝块稠的、粘的或凝结的团或块，如血液的凝块 breakthrough: n. A major achievement or success that permits further progress, as in technology. 重大成就允许进一步发展的主要成就或成功，如在技术上 attainable: adj. 可达到的; 可得到的 tacitly: adv. 肃静地, 沉默地 hairstylist: n. 发式专家,发式师 spectrum: n. A broad sequence or range of related qualities, ideas, or activities: 系列，范围，幅度相关质量、概念或活动的广大范围： price-sensitive market: 价格不稳定的市场 materialize: v. To assume material or effective form: 实质化；具体化具备物质的或实际的形式：gradually: adj. Advancing or progressing by regular or continuous degrees: 逐级地，逐步地规则地或连续地发展或前进的： prestige: n. Widely recognized prominence, distinction, or importance: 有影响的得到广泛承认的卓越，非凡，或重要： prestigious: adj. Having prestige; esteemed. 有威望的；受尊敬的 Key Terms and Concepts Price strategy: (价格策略) A basic, long-term pricing framework, which establishes the initial price for a product and the intended direction for price movements over the product life cycle. Price skimming: (撇脂定价) A pricing policy whereby a firm charges a high introductory