沃尔玛商品五项承诺.ppt

* To achieve a high level of in-stock and merchandise presentation on the sales floor, utilize the Five Commitments of Merchandising Guide to execute these Five Commitments. 为了在楼面取得高标准的商品展示和库存控制, 我们利用商品五项承诺指南实现我們的承诺. 1. Stock it. They will come! 保持库存. 顾客会到来! To meet customer expectations. 满足顾客的期望 We must be 100% in stock to maintain our market share. 我们必须保证100%有货以确保我们的市场份额。 ROD, JV GM and store GM must tour with DGMs and DMs, using a handheld terminal 区域营运总裁、区域总经理和店总经理与部门副总、经理一起巡店时使用手提终端。 Outs and low stock level items must be scanned daily. 每日扫描缺货空洞和临近缺货商品。 Ensure the accuracy of PI, Key in feature tracking accurately, Correct Max-shelf to ensure right replenishment. 确保PI的准确性，正确录入特卖追踪，正确的货架最大上限以此来保证正确的的自动补货. Work Pick Lists daily ( Autopick during peak-time hours). 每日跟进提取清单 Execute the 7/14/30 - day backroom procedure. 实行7/14/30后仓程序 Use the SWAS process to preplan merchandising needs. 使用SWAS计划提前部署商品计划 Ensure proper coverage for evenings and weekends. 保证晚间、周末足够的员工及时补货 Stock key items throughout the day, evening and weekend. 始终保持关键商品的及时补货 The Five Commitments of Merchandising 商品五项承诺 　　 　 　　　 　 Ensure reasonable in-stock and minimize the outs. 要确保合理的库存及最少的缺货 Follow up bulletin and RTV timely 及时跟进机会与信息和供应商退货。 2. Price it Right. They will buy it! 标价正确 顾客会购买! To drive sales and build customer loyalty: 为了促进销售建立顾客忠诚度 We must keep the EDLP image and our market share. 我们必须保持天天平价的形象，确保市场份额。 It is imperative that all associates should execute the Comp Policy, and the management should be involved in checking competition timely. 所有员工必须严格执行竞争程序，管理层定期亲自参与市调工作。 Maintain a market basket spread of 4~6% lower than the competition. Be the price leader in NBBL item, Image item, promoting item,OPP and seasonal items. 维护整体比竞争对手低4~6%的优势。保证永不言败商品、形象商品、促销商品, OPP商品及季节性商品的价格竞争力 Utilize flags, signs, beanflips, and shelf labels to sign every ite