生产运作管理_部分1（共计540页）.ppt

* * * * * * * * * * * * * * * * * It is helpful to begin this discussion by asking students how and under what conditions location impacts costs and revenues. Once they have begun to consider these issues, then the decision for industrial or service organizations can be explored. * * * You might pick a company that produces a physical product that will be familiar to the students, ask students to identify the product, and discuss its characteristics. Once the students have identified the physical characteristics of the product, you can ask “What other characteristics does the company believe its product possesses?” This question will often raise the issue of “service.” Companies which might it be helpful to consider include: Xerox - an information management company (not just copiers) McDonalds, Burger King, Wendys - either compare the viewpoints of the three companies, or contrast them to a gourmet restaurant Volkswagen versus Volvo, Mercedes or Rolls Royce. Here it is probably useful to look to the students to identify both company and product. You might use the approach of taking one characteristic at a time and asking the students to identify a service that has that characteristic: Unique - wedding planning High customer interaction - health care Inconsistent definition - “consulting” etc. 按生产稳定性和重复分类，不同行业的标准会不一样， 询问学生认为一个生产系统应该达到几个目标，与学生交流授课 对这一ppt进行详细的讲解，讲清市场与运作之间的关系 对这一ppt进行详细的讲解，讲清市场与运作之间的关系 * * 用这些PPT与学生详细讨论企业生产的各个环节。将生产运作的基本流程讨论出来：从销售订单（客户需求）-库存查询-物料采购-机器设备采购-人力资源采购-生产工艺设计-其他管理流程设计-生产计划制定-计划执行-品质管理-配送和物流管理。信息专业突出管理流程的复杂，需要使用计算机和网络技术进行管理。 * * 请学生思考这一黑框中可能会包含哪些问题：人员是如何组织的，每个人的任务是如何分配的，物料如何采购，等等问题。 * * You should stress that the time-based historical perspective is only one way to look at the development of Operations Management, outcome focus is another. You might ask students why standardization is so important. If their answers do not raise the issue, here is a good time to int