电子商务管理视角 重点内容.doc

名词解释： Oraganizations(corporations)that perform most of their business off-line（脱机，离线）,selling physical products by means of physical agents. Vritual(pure-play) organizations（纯网店）:Organizations that conduct their business activities solely（单独地，唯一地） online. Click-and-mortar(click-and-brick)organizations（鼠标加水泥组织，有网店加实体店）:Organizations that conduct some e-commerce activities,but do their primiary business in the physical world. *Intranet（内联网，企业内部网）:An internal corporate or government network that uses Internet tools,such as Web browers（浏览器）,and Internet protocols（协议，草案）. *Extranet（外联网）：a network that uses the Internet to link multiple(adi.多重的，多样的，许多的) interacts *(B2B)Business to business（商家对商家 企业间）：E-commerce model in which all ofthe participants are businesses or other organizations.麦当劳只能买到可口可乐 *(B2C)Business to consumer（供应商对消费者，企业对个人）：E-commerce model inwhich businesses sell to individual shoppers（n.消费者；顾客） 例如：卓越 *e-tailing零售：Online retailing,usually B2C *(B2B2C)Business to business to consumer（供应商-经销商-消费者） ： E-commercemodel in which a business provides some product or sevice to a client business that maintains its own customers *(C2B)consumer to business(个人对商家，要约，客户发布需要XX，价格XX,有商家 定是否接受)：E-commerce model in which Internet to sell products or services to organizations or individuals seek sells to bid(投标) on products or services they need. *(C2C)consumer to consumer ：E-commerce model in which consumers consumers sell directly to each consumers *Peer to peer(端对端)：Technology that enables networked peer computers to share data and processing with each other directly；can be used in B2B,C2C and B2C e-commerce *Business model(商业模：A method of doing business by which a company can generate revenue to sustain（维持）itself *Revenue model(盈利模式)：Description of how the company or an EC project will earn revenueRevenue models： sales. 2、transactio