英语写作Chapter1 Manuscript Form and Punctuation模版课件.ppt

Manuscript Form and Punctuation Manuscript Form 1. Arrangement 2. word division 3. Capitalization 4. Handwriting Principles of Arrangement 1. Double spaced( write on every other line) 2. 2 cm at the top and bottom and 1 and a half on the right and left side. 3. when the space left near the end of a line is not or barely enough for the word, we should write the word on the next line or divide the word if it is a long one. 4. titles placed in the middle of the first line. Every word of the title (including words following hyphens) should be capitalized( except articles, prepositions, coordinating conjunctions, and “to ”in infinitives. （虚小实大： 虚词小写（虚词出现在第一位和最后一位时除外），实词大写） No full stop is allowed at the end of a title. Question mark is necessary when it is a direct question. The title of a book within the topic should be underlined (italicized in printing); the title of an article should be put between quotation marks. If you have a subtitle, set it off with a colon following the title. Double-space a title longer than one line. If it includes a subtitle, place the break after the title Eg: Book Review on Jane Eyre Interpretations of Robert Frosts Fire and Ice“ (textbook p1\2: examples) The first line of every paragraph should be indented( started after a space of four or five letters) In some international publications, no indention is working out fine. Eg: Since consumer behavior does not abruptly change when national borders are crossed (Farley and Lehmann 1994).and segments of consumers across national boundaries might be more similar than those within the same country(Hassan and Kaynak 1994; Hassan and Katsanis 1994), Against this background, considering the limited empirical attention within the marketing-related literature regarding the measurement of the perceived luxury value of a product or a brand, the first step is to develop a scale that measures the sub-dimensions of luxury value perception (Wiedm