跨文化交际案例--集体主义文化和个人主义文化..ppt

Cross-cultural Communication Taking Cultural Values to Work Large and small Power Distance Individualism VS Collectivism Masculinity VS Femininity Strong and weak Uncertainty Avoidance Key Words Study collectivistic culture 集体主义文化 individualistic culture 个人主义文化 relation 关系 Independence 独立 equality 平等 personal interest 个人利益 Individualist CulturePK Collectivist Culture  PK 1 Individualist Culture (liberalism): individuals tend to define themselves by the extent to which they are different from, rather than similar to other. People are encouraged to display self-confidence and Assertiveness(自信), disclosure（披露） of personal thoughts and feelings. Collectivist culture (Confucianism): places little value on individual identity and great value on group identity. Going ones own way is not valued; uniformity and conformity are stressed. PK 2 Individualism Collectivism I culture WE culture open discussion of disagreement are valued forms of talk openly speaking one’s mind appears distasteful seek the notice of others; affirm their uniqueness open expression risks face guarding privacy; valuing freedom to do and think whatever they choose the right to privacy in the sense of freedom is not recognized live life guided only by principles such as equality and noninterference one’s business is also the business of the group; friends should be concerned with each other’s personal matters Relative Case  Wang Lin wore a newly bought coat to work. On the way, she met with a former customer from the U.K, Lindon Jackson. Lindon complimented her for her beautiful clothes: Lindon: Oh, you looks gorgeous on this coat, Wang! Case Wang: Not so beautiful. It costs only 100 Yuan. (In fact, it was worth 250 Yuan) Lindon: Oh, really. Where did you get it. I want to buy one for my wife. Wang: uh. What led Wang Lin into such a dilemma? Case Case Analysis(案例分析) Case Analysis This is a typical cross-cultural case based on verbal communicatio