【必威体育精装版精选】我国温泉旅游开发研究毕业论文.doc

毕业论文 我国温泉旅游开发研究 摘要 随着假日经济的兴起，以及人们对娱乐休闲、养生度假、康疗保健等需求的日渐增加，温泉旅游作为一种体验性的旅游活动，越来越受到广大游客的青睐。温泉不仅具有独特的疗养、保健作用，而且还具有替代性弱、重游率高、经济效益可观的特点。越来越多的旅游开发商不惜投入巨资开发温泉资源。我国目前己有大小温泉旅游企业上万家，温泉旅游开发更是遍地开花，温泉资源的污染和浪费严重、温泉旅游开发功能单一、产品缺乏特色等问题日渐凸现。我国现有的研究大多是集中在温泉旅游资源的成因、类型、分布、特点、发展态势、发展历程及温泉旅游度假区的规划设计等方面，对于温泉旅游开发的理论研究则较少。本文在借鉴了国外温泉旅游开发先进经验和理论的基础上，对温泉旅游开发进行研究和探讨，并提出了相应的对策。 关键词：温泉旅游；开发研究；现状 Abstract With the rise of the holiday economy, and peoples entertainment, health resort, health spa care and other needs of the growing, spa tourism as an experience of tourism activities, more and more favored by the majority of tourists. Not only has a unique wellness spa, health effects, but also has a weak alternative, revisit rate, considerable economic characteristics. More and more developers have invested heavily in the development of tourism hot springs. China currently has a full size spa has tourism enterprises, spa tourism development is everywhere, pollution and waste of resources severely spa, spa tourism development features a single, lack of product characteristics and other issues increasingly apparent. Most existing research is focused on the causes of spa tourism resources, types, distribution, characteristics, development trend, the development process and the hot spring resort planning and design aspects, theoretical research Springs Tourism Development less. This paper draws on spa tourism development based on advanced foreign experience and theory, the development of spa tourism research and discussion, and the corresponding countermeasures. Keywords: spa tourism; development research; Status 目 录 1、绪论 3 1.1研究意义与目的 3 1.2国内外研究现状 3 1.2.1国外研究现状 3 1.2.2国内研究现状 4 1.3论文研究的重难点 5 2、温泉旅游及其开发的现实意义 5 2.1温泉旅游的内涵 5 2.2 温泉旅游开发的现实意义 6 2.2.1 促进国民经济发展 6 2.2.2丰富度假旅游产品 7 2.2.3 实践社会保养制度 8 2.2.4 增进人们身体健康 8 2.2.5 优化旅游地的环境 9 3、我国开发温泉旅游现状 9 3.1开发状况 9 3.2开发中存在的问题 10 3.2.1对温泉旅游资源的地带性、脆弱性认识不足 10 3.2.2对温泉旅游的市场细分不够 11 3.2.3对温泉旅游的形象塑造不到位 11 3.2.3温泉旅游区开发模式雷同化 12 3.2.4温泉旅游产品单一、文化气息不浓 12 3.2.5温泉旅游营销不力 12 4、我国温