【精品】Selling Your Self Online Identity in the Age of a ...75.doc

Selling Your Self: Online Identity in the Age of a Commodified Internet Alice Emily Marwick A thesis submitted in partial fulfillment of the requirements for the degree of Master of Arts University of Washington 2005 Program Authorized to Offer Degree: Department of Communication  Table of Contents Table of Contents i List of Figures iii Introduction: A Brief History of Online Identity Scholarship 1 Introduction 1 Contemporary Internet Life 7 Thesis Structure 12 Conclusion 15 Chapter One: Identity Scholarship, Cyberfeminism, and the Myth of the Liberatory Subject 16 Introduction 16 Identity 16 Online Identity and Identity Online 21 Early Cyberculture Studies 23 Queer Theory and Post-Human Subjectivity 27 Critical Cyberculture Studies 37 Authenticity 47 Conclusion 51 Chapter Two: Internet Commercialization and Identity Commodification 52 Introduction 52 Internet History 54 Early Internet Culture 61 Mosaic and the Expansion of the Internet 64 The Boomtime 67 Contemporary Internet Era 70 Commodification of Identity 74 Identity and Commodification 86 The Digital Divide 92 Conclusion 94 Chapter Three: Self-Presentation Strategies in Social Networking Sites 95 Introduction 95 Social Networking Services 96 Social Network Analysis 97 Social Networking Sites 101 Self-Presentation in Social Networking Sites 104 Authenticity 108 User Presentation Strategies 110 Application Assumptions 116 Conclusion 122 Chapter Four: Xbox Live and the Political Economy of Video Games 123 Introduction 123 Introducing the Xbox 125 Ms Pac Man to MMO’s: A Highly Abbreviated Video Game History 129 Identity Presentation in Gaming Environments 134 Xbox Live 141 X and G 145 Xbox 360 148 Framing Gaming as Commodity 152 Conclusion: Reflections 155 Introduction 155 Authenticity 156 Back to Theory 159 The Evil Empire vs. The Creative Commons: False Dichotomies in Cyberculture Studies 162 Identity Management Moving Forward 164 Conclusion 167 Bibliography 170 List of Figures Figure 1: Top 10 Parent Com