商务公关 复习版.doc

6 essential elements of a valid contract 1. Intention to create a legal relationship; 2. Agreement; 3. Consideration; 4. Capacity; 5. Genuine; 6. Legality of object; 6 situations that a contract may be discharge 1. Actual or attempted performance; 2. Agreement between the contracting parties; 3. Frustration; 4. Operation of law; 5. Breach; 6. A specified term in the contract; 6 steps of negotiation 1, getting to know one another; 2, statement of goals and objectives; 3, discussion of the issues; 4, expressions of disagreement and conflict; 5, reassessment and compromise; 6, agreement in principle or settlement; 4 prerequisites for establishing business relationships 1. To know why particular relationships are necessary; 2. To understand the current environment within which the industry operates; 3. To know which organizations and individuals within an industry will provide helpful relationships; 4. To know which key people within any targeted organizations are the best people to contract; Offer rules The offer must be communicated to the offeree or their agent; The offer can be made to a single person, a group or ‘the world at large’; An invitation to treat is not an offer. It is simply an invitation to make an offer; A request for information is not an offer; An offer is not the same as an option. An option is a contract where the owner of property promises to sell it for a specific price in an agreed period of time. All the terms must be communicated to the offeree at the time the offer is made. Effective written communication Using the appropriate template or form for the communication purpose required; Ensuring that names, addresses and business details of any addressee are cored, and free of typographical errors; Using plain language to communicate the message; editing and proofreading what is written carefully; following up, where appropriate, what has been communicated. Characteristics of channel network it maximizes group involvement; information is transmit