浙江玩具出口贸易现状与对策研究毕业论文（可编辑）.doc

浙江玩具出口贸易现状与对策研究毕业论文 Abstract Zhejiang is a large province of Chinas toy production and export, Yunhe and Ningbo, Yiwu, is a major exporter of Zhejiang Province and other places. The main export varieties is wooden toys, cloth toys, plastic toys and stroller etc., exporting to the EU, the United States, Canada in a large quantity. By the financial crisis, economic downturn in toy exports, foreign trade blocked both internal and external reasons. The external environment, such as Europe, America and emerging countries have promulgated laws. Trade protection is becoming increasingly concentrated, the threshold is increasing for toy exports. Whats more, the financial crisis reduced demand; Internal reasons, their own product quality standards, the existence of security hidden, short of own brand , low-tech products; View of this, proposed the establishment of international standards of quality and safety system; control laws and regulations of importing countries; the government has increased efforts to support the toy industry; implementation of the toy brand strategy; improve toy Technology content and variety; play the role of the Toy Industry Association; look for different approaches to the domestic trade and make use of such a large-scale exhibition to promote the development of toy exports in Zhejiang and so on Keywords: Zhejiang trade; Toy exports; Current problems; Countermeasures 目 录 1 相关贸易理论概述 1 1.1 相关对外贸易理论 1 1.1.1 古典国际贸易理论----绝对和相对优势论 1 1.1.2 新古典国际贸易理论----要素禀赋论 2 1.1.3 新贸易理论-----保护贸易论 2 1.2 贸易技术壁垒理论 3 1.3 对外依存度 3 2 浙江省玩具出口贸易现状分析 4 2.1 浙江省玩具出口贸易概况 4 2.2 浙江省玩具出口贸易典型地区分析 6 2.2.1 浙江省云和县玩具出口贸易概况 6 2.2.2 浙江省宁波市玩具出口贸易概况 6 2.2.3 浙江省义乌市玩具出口贸易概况 7 3 浙江省玩具出口存在的问题 8 3.1 质量及安全问题严重 8 3.2自主品牌少 9 3.3面临的技术性贸易壁垒 9 3.3.1 技术性贸易壁垒之美消费品安全委员会CP S C 9 3.3.2 技术性贸易壁垒之欧盟REACH法规和RAPEX 10 3.3.3 技术性贸易壁垒之印度玩具“禁令” 11 3.4 案例分析与启示 12 4 促进浙江省玩具出口的对策建议 14 4.1 建立与国际接轨的玩具质量安全体系 14 4.2 掌握浙江玩具主要出口国的相关法规 15 4