资料新闻学专业英语考试试卷(大众传播动力学).doc

Chapter 1 what are the eight elements in the communication process? At a general level ,communication events involves the following :a source,a process of encoding, a message ,a channel ,a process of decoding,a receiver,the potential for feedback ,the chance of noise. What are the three types of noise In communication, anything that interferes with the delivery of a message. It can be semantic noise， mechanical noise，and environmental noise 3、gatekeepers Individuals who decide whether a given message will be distributed by a mass medium. 4、mass media Mass media use channels to carry the message. Our definition will include not only the mechanical devices that transmit and sometimes store the message(TV cameras, radio microphones, printing press),but also the institutions that use these machines to transmit messages. 1 The communication process is initiated by the A) message B) receiver C) source D) channel 2 The interpretation of physical message into a form that has eventual meaning for a receiver is called A) coding B) recoding C) decoding D) encoding 3 Receivers can be A) a group B) a single person C) an institution D) all of the above 4 An increase in noise ________ message fidelity. b A) increases B) decreases C) does not effect D) expands 5 In machine-assisted interpersonal communication: A) Source and receiver can be separated by time and space B) Messages can have permanence C) Messages can be amplified or transmitted over large distances D) All of the above 6 Mass communication refers to the process by which a complex organization with the aid of one or more machines produces and transmits public messages that are directed at large, scattered audiences that are a A) heterogeneous B) homogenous C) related D) specific 7 Message termination is easiest in A) interpersonal communication B) mass communication C) machine assisted interpersonal communication D) none of the above 8 Ma