体验商务英语第二册Unit3Companies.ppt

What information is important when describing companies? Skills Presenting your company Which of the following suggestions are important for making an effective presentation? 1 find out as much as possible about your audience 2 introduce yourself (name, position, company) 3 start with a joke 4 outline the structure of your talk 5 vary the tone of your voice 6 refer to your notes as often as possible 7 use clear visual aids 8 summarize your main points Future plans? Strengths? Number of stores: in Spain? in other European cities? Annual net profits? Annual turnover? Who are its customers? What does it sell? Cordoba , Spain Where is the head office? Tara Fashions Clothes for men , woman €260 million 15 Can bring out new designs very quickly Designs sold at right price Fashion-conscious men and women aged 20-35 14 (5 new stores next year) €16 million New store in New York next year Skills Presenting your company CASE STUDY Reasons Problems Annual sales No. of shops No. of employees Products Headquarters Valentino Chocolates Company Company profile Turin, Italy Luxury chocolates, biscuits cakes 300 75 €90 million Sales growths have slowed down, costs have risen profits have fallen Prices: too high Machines: too old Products: unpopular Staff: demotivated Unit 3 Companies ‘Be not afraid of growing slowly; be afraid only of standing still.’ -Chinese proverb ‘Companies go from doing poorly to doing well or small companies grow to large companies.’ ‘Rome was not built in a day.’ Starting up - Family-owned - Public limited - Joint venture - Multinational - Parent - Subsidiary - Branch - Holding Company Company Ltd./Inc./SA/AG Can you explain the these? Starting up A Which of these companies would you like to work for? Why? Family business Multinational Self-employed/freelance lawyer consultant writer doctor Starting up B Do you know these companies and their lines of business? Vocabulary Describing companies 1 The amount of money a company recei