国际传播的12种理论明晰演示教学.ppt

1、greater accessibility of information 2、more open debate within the bourgeoisie 3、a space independent of both business interests and state apparatus 资产阶级确立主导地位后 国家改革 更关注经济利益 （通过游说议会、资助政党和文化机构） 公共领域的自主性 公共领域再封建化（refeudualization） Information management and manipulation 大众传媒： monopoly capitalism organizations, promoting capitalist interests to meet the lowest common dominator disseminators of information for the public sphere reinforce the audience’s acceptance of “the soft compulsion of constant consumption training” 十、发展传播学 （Development Journalism/Communication） 1973 Department of Development Communication College of Agriculture at the University of Philippines an engineered press: a press committed to government-set priorities and objectives all efforts, including local media, need to work in unison to support national goals 支持政府 政府控制 the media had little choice but to accept and repeat the message those in control wished to disseminate 基本观点： 1、服务于推广发展中国家的诉求 2、鼓励本土传媒发展、不赞成复制西方传媒的模式 3、在本国传媒不发达的情况下，不能采用西方传媒的价值观和体制，而应服务于国家利益 in order to rapidly improve the economic and social position of peripheral nations, a concerted effort by both government and media is required. The “luxury” of competing and critical views on government policies and programs with the national media is viewed as detrimental to the colossal task of “catching up” Walter Rostow: 经济增长阶段 对于发展（development）的总看法 1、development is viewed as evolution beyond traditional structures that supposedly cannot accommodate rapid social change or produce sufficient economic growth 结构帝国主义的五个方面： economic political military communication cultural news 中心-边缘关系的维持： 1、information flow 2、the reproduction of economic activities 复制中心国家的制度，使中心国家的价值观得以流行。 结构帝国主义的基本机制（mechanism） 1、vertical interaction: maintains that relationships a asymmetrical, the flow of the power is from the developed states to the less develo