BEC higher module 4高级商务英语教程文件.ppt

4.2 presenting figures Speaking: Presenting figures Hello, everyone. Thank you for coming. I’d like to present to you today the results for sales of foreign language phrasebooks over the past year. I’ve prepared a graph which shows the development. As you can see sales rose rapidly over the first six months leading up to the summer holiday period reaching a peak of nearly $30 million in July. By September they had fallen back to around $12 million, but they picked up again in November. What was the reason for this rise late in the year? It was in fact because we are due to launch our new editions in January and we wanted to clear out the old stock. As a result, we put on sale (up to 50% discount) at all the major bookshops. I hope that has given you a clear picture of sales over the year. Now, if there are any questions, I would be happy to answer them. 4.3 Writing test Exam spotlight Exam focus: writing test part one Candidates write a 120-140 word report describing trends. The task tests concise writing skills. Candidates are expected to describe, compare and contrast information presented visually, in the form of graphs, bar charts and pie charts. Candidates should use appropriate language of trends and must be concise in order to avoid exceeding the strict word limit. 4.1 The art of selling ubiquity PVR pop-up ads banner ads upsurge fragment receptive audience rewind media company broadband 普遍存在 个人视频录像机 自动弹出广告 横幅广告 增长，高涨 使分裂 宽带 受众 倒带 传媒公司 premium 过高价值 catch-on 包罗万象的 creating a buzz holistic 造势 全盘的） VOCABULARY: 4.1 The art of selling VOCABULARY: EX.4 How to close the sale? 4.1 The art of selling LISTENING: sales techniques Ex. 5 the main reasons for a customer deciding not to buy a product or service: no need, no money, no hurry, no desire, no trust. Zig Ziglars closing the sale: Every sale has five basic obstacles: 4.1 The art of selling LISTENING: sales techniques 4.1 The art of selling LISTENING: sales techniques 4.1 The art of sellin