旅游学概论课件PPT.ppt

China’s Domestic Tourism,1985-2000 绪论 概要 一、世界旅游发展状况 1、世界旅游状况 2、中国旅游发展状况 （1）入境旅游 （2）国内旅游 （3）出境旅游 二、旅游学的研究对象和课程性质 三、旅游学科的研究以及本课的内容简介 四、旅游学的研究方法 五、 Career Possibilities 学习目的 通过绪论学习，你能够： 理解旅游学与旅游科学 了解旅游学的研究对象以及本课程的主要内容 了解旅游学的研究方法 Travel and Tourism CanDouble in Size by 2011 Travel and Tourism will continue to expand faster than the economy as a whole and faster than comparable industries. By 2011 Travel Tourism is expected to account for: *Over twice the output at $7.0 trillion *More jobs --- 260 million employees Growth depends on enlightened government policy （1）入境旅游 Inbound Tourism The mode of China’s tourism development is quite different from that in most of the development countries in the world. For political and economic purposes, China started its tourism activities based on inbound travel only. As a developing country, China gives priority to inbound tourism for its foreign exchange earnings. （2）国内旅游 Domestic Tourism Until the mid-1980s, domestic tourism hardly existed, China gives priority to inbound tourism for its foreign exchange earnings; To meet the growing demand for leisure travel among China’s own citizens and to encourage personal consumption for economic growth, the central government has issued a number of policies to promote domestic tourism. In 1992, weeklong holidays were first introduced; In 1995, a five-day work week was introduced; Starting in 1999, three weeklong holidays were established around May 1(May Day/Labor Day), October 1 (National Day), and the lunar Spring Festival of Chinese New Year. Characteristics of domestic tourism The average length of stay by domestic travelers was four to six days; Purpose. The majority of domestic visitors were traveling for leisure, recreation and holidays, or visiting friends and relatives; More than 90% of domestic visitors chose to arrange their trips by themselves; Occupation. More than one-third visitors are the executives and professionals. Outbound Tourism Parallel with the develo