温泉生态度假区项目可行性研究报告2011年5月.docVIP

****温泉生态度假区项目 可行性研究报告 项目名称：****温泉生态度假区项目 项目组织单位：****** 项目投资单位：****** ********公司 项目承办单位：********公司 报告编制时间：2011年5月 目 录 第一章 项目摘要······································5 一、项目简介··········································5 二、项目优势··········································5 三、项目背景··········································7 四、项目公司··········································8 第二章、市场分析······································9 一、国内温泉旅游市场的特点与发展趋势··················9 二、华中地区温泉旅游发展概况··························14 三、河南省温泉旅游市场现状及前景······················15 四、项目市场竞争分析··································16 五、项目客源市场分析··································18 第三章 项目资源与建设条件分析························19 一、景区资源条件分析··································19 二、从用地条件分析····································21 三、从地理区位及道路交通分析··························21 四、结论··············································21 第四章 项目发展规划··································22 一、整体定位··········································22 二、功能定位··········································24 三、项目理念··········································27 第五章 项目整体产品策略······························28 一、产品策略··········································28 二、市场定位··········································28 三、产品差异化定位····································30 第六章 项目主体及整体建筑风格定位····················33 一、整体定位··········································33 二、温泉主题定位······································33 三、温泉形象定位······································34 四、温泉功能主题······································34 五、建筑风格定位······································35 第七章 项目整体产品配置······························36 一、温泉产品及配套消费产品设置建议与指标··············36 二、酒店客房及别墅设置建议与指标······················47 三、会议培训中心设置建议与指标························48 四、整体餐饮设置建议及指标····························48 五、停车场设置建议与指标······························49 六、员工生活及后勤保障区域设置建议与指标··············49 第八章 项目建设和经营筹备进程························49 一、温泉度假项目建设与经营筹备进程····················49 二、建设进程解释······································50 第九章 投资估算