Unit 2-6 contexts文档.doc

Unit 2 Made in China Unit Overview As a leading exporter, China plays an irreplaceable role in the global economy, and Chinese products can be seen almost everywhere in people’s lives. However, a series of tainted products and recalls involving goods and toys made in China has made global consumers uneasy. The government has taken a package of measures, including reinforcing laws and regulations and initiating an ad campaign worldwide, in order to lift the image of Chinese products. But the bottom line for Chinese companies is to raise the awareness of their brand names and redefine “Made in China” by producing safe, high-quality and innovative products. In this unit, different perceptions of the “Made in China” brand are illustrated. Students will get to know the “Made in China” brand through reading, listening and viewing. Various activities will inspire students to talk about the image of the “Made in China” brand by using the words and expressions in this unit. And finally, they will draw up a promotion plan for a company to expand into the world market. Background Information A Year Without “Made in China” by Sara Bongiorni provides you with a thought-provoking and thoroughly entertaining account of how the most populous nation on Earth influences almost every aspect of our daily lives. Drawing on her years as an award-winning journalist, the author fills this book with engaging stories and anecdotes of her family’s attempt to outrun China’s reach by boycotting Chinese made products and does a remarkable job of taking a decidedly big-picture issue and breaking it down to a personal level. Sara Bongiorni is an experienced journalist who has worked at daily newspapers and regional business publications in California and Louisiana for the past decade. Her “beat” includes international trade and its impact on local economies. Bongiorni has won local, state, and national awards for her articles, including a 2002 Best in Business award from the Society of American Bu