Session1-Marketingandselling–.pptVIP

Copyright ? 2006 McGraw-Hill Australia Pty Ltd PPTs t/a Selling: Managing Customer Relationships 3e by Peter Rix Slides prepared by Mark Vincent Copyright ? 2006 McGraw-Hill Australia Pty Ltd PPTs t/a Selling: Managing Customer Relationships 3e by Peter Rix Slides prepared by Mark Vincent Marketing and selling Session 1 - Some key concepts Common attitudes to selling Positive attitudes Helpful in providing information about a product Aided in locating a particular manufacturer Provided specific usage instruction Reminded the customer about a feature or service option Negative attitude Pushed