凤凰通用航空项目商业计划书精选.doc

1.China GA industry analysis 1.1 Profile of GA Industry 1.1.1 Definition of General Aviation Aviation sector is usually divided into civil aviation and military aviation by use categories. Civil aviation can further be divided into airline aviation and general aviation (GA). Airline aviation includes flight activities for public transportation whereas GA includes flight activities for industrial, agricultural, forestry, fishery, medical, rescue and emergency, mining, construction, weather survey and maritime monitoring and survey. GA also includes flights related to scientific experimentation, remote sensing survey, education, sports, recreation and sightseeing. Sub-sector of Aviation 1.1.2 Features of China GA industry 1.1.2.1 Irreplaceability The market of China’s civil aviation mainly concentrates in large and medium-sized cities and the business of this industry mainly focus on airlines between large cities. It is international common practice to adopt general aviation in many small towns, remote regions or other places without quick and convenient transportation. General aviation, particular the field of helicopter services, is irreplaceable in aviation industry for its low attitude flight, short-routes conveyance, high flexibility and wide business range. 1.1.2.2 Universality, scatterance and unpredictability. The universality of this industry means that it involves recreation, physical culture and various sectors in national economy. The industry is distributive in that the aviation aircrafts are possessed by various units and individuals. Its business spreads to plateaus, plains and oceans; its flight attitudes covers super-low, low and high attitudes, and its flights extends all throughout the year. Some of its projects, such as aerial thermal infrared scanning and microwave radiation, call for flights overnight. The third is its unpredictability, that is: the business flights of general aviation are unpredictable and involve dealing with an emergency, p