商业精英国际挑战赛冠军队伍PPT汇总.docx

CIMA Global Business Challenge 2014CIMA 2014 商业国际精英挑战赛THE CASE CONCERNINGCERTAIN ISSUESFACINGMERBATTYThe report is prepared by Team: AMIC5From:Huazhong University of Science and Technology, School of Management Team memberTeam leader:ZouQi邹琦Team member1:ShaoMingxia邵明夏Team member 2: Liu Chen刘琛Team member 3:Wang Liran王丽然Content 1 Introduction 2 Terms of reference 3 Identification and prioritization of issues 4 Discussion of issues 5 Ethical issues 6 Recommendations 7 Conclusions Appendix 1 SWOT analysis 2 PEST Analysis3 Porter’s Five Forces Analysis4Mendelows Matrix5 Ansoff Matrix6 Financial Performance Indicators7 Forecasted Cash Available For Investment at 31 Dec 20138 Cash Flow?Difference?between Two Hull Suppliers9 The Breakeven Sales Volume of Racing Boat ProposalIntroduction Established in northern Europe 33 years ago, Merbatty now is a world renowned builder of luxury boats which became listed in November 2012. It has enjoyed rapid growth in sales for the last 12 years and has recently reached a global market share of around 8%.Confronted with the increasingly competitive market, Merbatty is supposed to deal with several issues which would hinder its current operations and the planned expansion. A number of problems and incidents need consideration and analysis in order to achieve Merbatty’s five-year plan. Terms of ReferenceThe report is designed to prioritize, analyze and evaluate the issues facing the board of Merbatty. Detailed recommendation is made where appropriate.Identification and prioritization of issuesPriorityIssueStrategic W1AcceptabilityW2ImpendingW3TotalPriority150.450.440.24.81230.430.450.23.43330.420.420.22.46440.420.430.234520.440.420.22.85640.440.450.24.22IssueStrategicAcceptabilityImpending15 points: most critical to the planned sales growth5 points: easy to make an acceptable decision with only limited risks4 points: the new facility will be operational early in 201423 points: important to reduce staff turnove