福州地区天地华宇经营存在问题分析 毕业论文精选.doc

毕业论文 类 型： 毕业论文 题 目： 福州地区天地华宇经营存在问题分析 指导教师： 学生姓名： 专 业： 物流管理（港口） 班 级： 物流091 学 号： 090703122 时 间： 2012 年 5 月 福州地区天地华宇经营存在问题分析 摘要 中国的快运市场仍然吸引了无数国外企业争相竞逐，让我们看到了我国公路运输，尤其是快运市场的无限潜力。作为中国公路快运业的领军企业----天地华宇，在被TNT快递收购后并未改善管理，还是存在着一些问题。本文主要针对福州地区天地华宇公司进行分析，从中介绍了福州地区天地华宇公司经营概况并指出了经营存在的问题，对其人才招聘方面和市场营销成功经验的介绍并分析。通过分析提出一些相关对策探讨，希望福州地区天地华宇公司能在其基础上不断发展并改善。 关键词：经营、人才、培养、营销 Abstract China’s express market still attracts many foreign enterprise struggled to compete, we can see that China’s highway transportation, especially the unlimited potential of the express market. As China’s leader in the industry?of thehighway transportation---TNT Hoau, after the acquisition by TNT Express?hasn’t been improve the management, and still have some problem.?These articles mainly in Fuzhou area, the TNT Huao carry?on analysis.?Introduces?the?business profiles for?TNT Huao of Fuzhou area,?and points out the problems in?the management.?The?successful experience of?its?personnel?recruitment?and marketing?presents and analyzes.?Through the analysis put forward some related countermeasures,?and hope that?TNT Huao of Fuzhou area?to?continuous development and improvement?on the basis. KEYWORD:?Business, Talent, Train, Marketing 目录 摘要···························································1 Abstract·······················································2 1 前言·························································4 2 福州地区天地华宇公司经营概况·································4 2.1经营项目·····························································4 2.2经营规模·····························································4 3福州地区天地话语经营存在问题分析······························5 3.1经营规模很大，但是竞争能力低·········································5 3.2内部管理漏洞频出·····················································5 3.3员工管理水平低下·····················································6 4相关对策探讨··················································6 4.1寻求物流资源整合战略···········································