广告专业英语笔记.doc

考点词汇1.agree→disagree +（with sb/sth）同意某人（事）/ to sth同意某事/on sth就某事达成一致They agree on/They agreed on what time they would set out.他们就什么时间动身出发达成了一致。2.similarbe ～ to 与…相似The two plans are similar but not the same.这两个计划相似但不相同。3.conclusion结论，推论常用短语：come to the ～ 得出结论draw a ～ from… 从…中得出结论4.succeed in The challenger succeeded in swimming across the Channel at last.最终挑战者成功地游过了英吉利海峡。 5.instead / instead of Weve no coffee. Would you like tea instead?我们没有咖啡了。改喝茶好吗？Lets play cards instead of watching TV.咱们玩纸牌吧，别看电视了。6.Preserve保存 pressure 压力 previous先前的，以前的primary最初的，首要的 primitive原始的 priority 优先权procedure程序，步骤 process过程、工序 proficiency熟练，精通 7.consist of 由…组成The committee consists of ten members.该委员会有十名成员。8.mean to do打算做…/ mean + n名词/代词/Ving动名词 意思是/意味着I mean to travel through the forest by myself.我打算一个人穿过森林。Spending too much now means a shortage of cash next year.现在花过多的钱就意味着明年缺钱花。9.when He was just going to give up when another chance came.在他要放弃的时候另一个机遇来到了。10.vary 变化vary ～ from …to … （表示变化的范围、幅度等）Prices vary from season to season.价格随着季节的变化而变化。11.charge 双重词性（n/v）及多重表意：索价（收费）/指控/使充满How much do you charge for a haircut.理发多少钱？ 表指控时，与介词with搭配，表示因为…受到指控He was charged by the police with breaking the law.警方指控他违法。（他因违法受到了警方的指控。） 12.complain of/ about 抱怨Students are always complaining about too much homework.学生经常抱怨作业太多。如果complain的意思是抱怨某个人有病（痛），则用ofThe patient complained of a terrible pain in his chest.病人说他胸痛得非常厉害。13.tend+to do 易于…；往往会…He tends to make long speeches.他经常长篇大论。14.confuse confusing：令人困惑的This is a confusing word because it has too many meanings.这是个令人分不清的单词因为它有很多意思。confused：混乱的，困惑的If you try to learn too many things at a time, you may get confused.如果你想同时学习很多东西，那么很可能出现混淆。15.spend / cost / takecost：花费财物spend/take：既可以表示花钱也可以表示花费时间。 spend：He spends much money / time on books. 他在书上花了很多钱/很多时间。During holidays, people alwa