房地产行业业务计划书EnglishVersion.doc

1.0 Executive Summary MSN Real Estate will be formed as a diversified development, brokerage, and management enterprise. By being involved in each step of the way from development to rental, we at MSN can ensure our customers that they are receiving the highest quality living available at that price. We will specialize in providing high quality housing that offers both up-to-date technological amenities as well as state-of-the-art living conditions at reasonable prices. The founders are forming this company in order to provide customers with a living environment that is unparalleled, while cutting expenses through organizational diversification enabling optimal profit margins. MSNs apartment complexes and individual units will foster an atmosphere and a quality of life that is of the highest standards. Customer satisfaction, safety and an overall healthy working relationship are our main goals at MSN. 1.1 Objectives 1. Sales of $250,000 in 1998 and $600,000 by the year 2000. 2. Gross margin higher than 50%. 3. Net income more than 15% of sales by the second year. 4. Have a crime rate of 0. 1.2 Mission MSN Real Estate provides high-quality, comfortable rental units in Eugene and other areas of Oregon. MSNs apartment units offer state-of-the-art living conditions reflective of the rapid advancements in technology and a growing need for quality housing. Our company is dedicated to a hassle free living environment in which our tenants can enjoy all of the benefits of safe, attractive, and inviting units. Unlike many other realty companies that are solely concerned with turning profits, our primary objective at MSN is to maintain the highest level of customer satisfaction that is achievable. Tenant safety, happiness, and comfort are our main goals. MSN maintains competitive market prices, while working toward expanding the number of units owned, and increasing total profits earned. Within the company we will strive to work as a cohesive, harmonious unit focused o