金和客户关系模块介绍.pptVIP

1、深化客户关系，提高客户满意度，保持企业竞争优势 2、提高组织的“记忆力” 3、使企业能根据客户信息制定具体营销方案 4、提高组织的效率和效果，提高客户销售收入 5、能让企业主动向客户进行推广，增加获得新客户的机会 分散的、不连贯的客户信息使您无法看到客户的全貌 谁是我的客户? 销售部门 的信息 定单输入 生产/ 库存 客户服务 部门 市场部门 的信息 市场环境 社会信息 转变为以客户为核心的企业 实现对客户的真正的360度全方位观察 赢得更多的客户 保留最好的客户 增强对市场机会的把握 开拓新的市场 跟踪拜访单 客户资料 经常拜访，为什么 客户关系不近反远了 经理 客服 客户 财务 客户资料粗略，跟踪跟新困难 谁到底是我的真正客户？ 问题投诉漫长的等待？ 客户投诉多，问题回答重复、枯燥 应收应付账单管理困难 各分支机构销售进展如何？ 小刘辞职，客户资源有风险 管理混乱，缺乏协同 蓝科泰达在全国的分支机构有很多销售人员，众多的销售人员每天都在使用C6平台，C6信息化管理客户关系，客户的信息更加详细清晰，与客户的联系也更加紧密，客户资源的安全管理和移交都有很大的提高。同时领导也能随时掌握客户情况和销售进展，为销售人员以及销售活动提供指导性建议，对客户的服务更加周到了，客户的满意度和忠诚度显著提高。 单击此处编辑母版文本样式 第二级 第三级 第四级 第五级 WWW.JH0101.COM * * * * * Think of all the different systems, departments, people who touch your customers. There抯 lots of different information. Are your systems really connected? Let抯 follow the customer through these different islands of information in your company. [click] You抳e got some type of system that抯 helping your sales people. It could be as simple as information written down on paper or post-it notes inside their briefcase. Info in the sales rep抯 head - who the customers are, who the prospects are, and what their relationship with them. Your sales people have vital customer information, whether they抮e the feet-on-the-street reps, inside telesales reps, or whatever, they are your front line. And that抯 a very valuable source of information. [click] But it抯 usually completely separate from your other information. The customer may have started as a lead, so you input her into your marketing database and an excel spreadsheet goes out to the sales force, AND you loose visibility . If the customer actually orders something, companies typically start over with the Order entry system. All of these systems are designed for different purposes, what they need to get their job done. [click] Mfg and inventory takes and order and fulfills it after the sales. [click] Customers service is a huge piece of information that has individual customer info, but also on a macro l