东方之子cross产品介绍汇.ppt

* V5品牌介绍 V5 Brand Presentation 目录 Content 车型概述 Overview 品牌定位 Brand position 车型概述 Introduction V5 车型概述 -- Overview The life habit in USA requires the housewives to use a kind of vehicle that meets their demand much more. The vehicle must have favorable sports function, higher driving position to ensure the driver (passenger) a better driving outlook as well as enough space to facilitate their loading and unloading the comparatively bulky goods-for example, the equipment that their children will use in the football team. Under drive of this demand, 设计故事 -- Design Short Story 欧美的生活习惯使主妇们需要有一种更符合她们需求的车来供她们使用，这样的车要有良好的运动功能、较高的驾驶位置让司机（乘客）可以有一种更好的驾驶视野，同时还要有足够的空间来供她们可以方便的装载相对笨重的货物——例如孩子在足球队里用的器材；在这种需求的推动下，2003年很多供应商都在推出一个由轿车，小型货车以及运动功能车所混合而成的新的品种，而且他们都很难将这新品种划分到任何的类别中去。 in 2003, many suppliers all pushed out a new variety of vehicle that combines functions of sedan, light-van and sports, but they are difficult to divide this new variety into any sort. V5 车型概述 -- Overview Definition of New Crossover: it is a Crossover Vehicle from freewill crossover combination of model characteristics of SD, MPV, SUV, Pickup and Station Wagon etc., which has appearance and operating control performance of SUV together with versatility brought by space of MPV and comfortability brought by configuration of sedan as well as fashionable appearance characteristics and the essential feature of high safety. 设计理念 -- Design Concept New Crossover定义：是跨越SD、MPV、SUV、皮卡、旅行车等车型特征的 “跨越车”，同时具备SUV的外形及操控性、MPV空间带来的多功能性以及轿车配置带来的舒适性，并具有时尚的外观特征与高安全性的基本特点。 V5 车型概述 -- Overview 设计者定位V5为多功能轿车。根据用途，V5主要定位为商务用车，同时兼有家用和休旅车的功能。V5结合了MPV、SUV和轿车的优点，2800mm的轴距，4662mm的车长保证了舒适空间。ACTECO发动机在降低油耗、保护环境方面卓有成效。安全气囊、ABS、EBD、TCS以及高位刹车灯的等装备使V5达到四星级安全标准。 产品定位 – Product Position V5 车型概述 -- Overview The designers position the V5 as a all-round vehicle. In terms of purpose, it is mainly positioned as a commercial vehicle, but also given with both family and travel purposes. Accordingly, the designers combine the features of the MPV, the S