电子商务nit 1(SS).ppt

Unit 1Letter writting Question answers About questions Questions : word explanation Questions:contents Question 1 If a point in your writing is difficult to understand or has more than one meaning, the point is _____. ambiguous Question 2 What’s the Chinese for ‘hand-in-hand’ in the following sentence? Clearness and conciseness often go hand-in-hand. 相辅相成 Question 3 How do you understand the word ‘jargon’ in the following sentence: ‘The elimination of wordy business jargon can help make a letter clearer and concise.’ technical words and expressions Question 4 What are the essential principles for writing a good business letter? Clearness Conciseness Courtesy Question 5 How can we gain clearness and conciseness?by writing short sentences rather than long ones. By using plain, simple words and short sentences. Good, straightforward, simple English is what is needed for business letters. Question 7 How many parts does a letter usually consist of ? What are they? 7 parts Letter head, date, inside name and address, salutation, message, complimentary close, writer’s signature and official position etter styles. What are they? Question 8 How many ways are there to write a date? 1st March 2010 1 March 2010 March 1st, 2010 March 1, 2010 Question 9 Would you match them? 1st, 2nd, 3rd, 4th 1, 2, 3, 4 cardinal number, ordinal number Question 10 What salutations will you use when starting a business letter? Dear Sir(s) Dear Prof. Smith Gentlemen Dear Mr. Newgen Dr. Johnson Pres. Johnson Question 11 There are two writing styles. What are they? blocked style semi-indented style Question 12 Study the letters on P. 11,12 and tell us which style do you like? Why? How do you call the person whom you write to? correspondent, recipient, addressee Pr Date:Letter Head Salutation Subject Body