基于web的电容器销售与crm系统开发-机械工程专业论文.docx

A b stra e tT itle : D e v e lo P m e n t o f S a le a n d C R M S y s te m s fo r a Ta n ta lu mC a P a c ito r E n te r P ris e B a s e d W e bM aj o r: M e c h a n ic a l E n g in e e rin gN a m e : L iu L in g li S，gnature:兰匕么妙沪S u P e rv is o r: P ro f.L i S h u ju a n 5 1g n a tu re :A B S T R A C TT h e M an a g e m e n t m e n ta lityo f M o d e rnE n te rp ris eh a s sh ift e dP r o d u e t一e e n tri e to e u sto m e r a n d m a x im iz in g e u sto m e r re v e n u e ，th e re fo re ，in o d e r to a e h ie v e th is g o a l，it h a sb eeo m e an im P o rt an t m ean s to in tro d u e e C R M (C u sto m er R elatio n sh iP ) ，w h o se eo re id ea 15h igh ly eo n eern in g ab o u t th e eu stom er’5 d em an d ，reg ard in g th e eu sto m er as a k in d o f v a lu ab le e x te rn a l re s o u rc e a n d try o n e ’5 b e st to e o n tro l th e m .W ith th e rap id d e v e lo P m e n t o f m o d e rn in fo rm a tio n te e hn o lo g y， e n te rp ri s e in fo rm a tio n iz at io n h a s b e e o m e th e d e e is iv efa e to r o f m an u fa e tu rin g P ro gr e s s ，T h is P ro v id e a s tro n g su P P o rt . fo r th e im P le m e n tat io n o fC R M in th e e n te rp ris e .In th is P ap e f， u n d e r th e b a c k g ro u n d o f th e P ro e e s s o f d e v e lo P m e n t，P ro d u e tio n a n d s a le s o f T an ta lu mC ap a e ito r inae o m P an y，w h ie h15 a P ro fe s sio n a l T an ta lu mC ap a e ito r一m an u fa etu ri n g en terp ri se in o u r eo u n try， m ark etin g an d C R M (eu sto m er an d relatio n sh iP m an ag em en t) sy stem 15 an aly zed an d stu di ed . o n th e b ase o f aeh iev in g th e ex isten t e n te rp ri s e ’5 m a rk e tin g an d o P e ra tio n fl o w o f C R M ，th esy ste m fu n e tio n 15 stu d ie d an dd e v id e d in d e ta il，in v ie w o