视错觉在包装设计中的应用与研究-设计艺术学专业论文.docx

ABSTRACTPackagingdesignistheembodimentofvisualculture,itisthroughperceptualimagetoattracttheaudiencesattention,affecttheaudiencesemotions,andtovariousartformstomeettheaudiencesmaterialandspiritualneeds.Inthepackagingdesigntoemphasizethevisualsenseasthecenter,otherfeelingonthesupportingrole，formingpackagingoverallartisticimage.Opticalillusionvisualphenomenonandasakindofspecialform,itsinterest,peculiar,contradiction,characteristictomakeartdesignintothewiderworld.Inthepackagingdesignofscientificandrationalapplicationofopticalillusion,canhelpsregulatetheaudiencestaste,enhancebrandrecognition,enhancetheaudiencecuriosity,enhancetheaudienceinformationvisualmemoryandmaketheaudiencemuchangle,muchwayforcontinuetoreceiveinformation.Thetopichelpfulforpeopleistoexplorethepeopleofunderstandingnewwaysandmeans,canprominentbrandpersonality,enhancebrandpositioning,makethepackaginginacognitiveprocessmorefunny,increasedproductandconsumerinteraction,improvetheaddedvalueofproductsandimprovecustomersatisfaction,improvethepackagingdesigntheory,guidethepackagingdesignpractice.Thispaperthroughanalysis,induction,summary,andthenanalysismethoddescribestheformationmechanismandtypesofopticalillusion,discussesthecolorinpackagingdesign,graphics,text,structure,layoutandvariouselementsoftheopticalillusionprinciple,accordingtothepackagingdesigntheactualcasetomakeanalysisanddiscussion,revealstheopticalillusionprincipleappliedinpackagingdesignvalueanddesignmethod.Atthesametime,thepaperdiscussestheopticalillusioninthepackagingdesignandvisualeffectsandinfluence,andthrougheye-trackingexperimentsandopticalillusionpackagingdesignpracticeconfirmVision-Illusionprinciplecanbeappliedtothepackagingdesigninscience.KeyWords：opticalillusion，mechanism,design，packagingdesign，application目录摘要IABSTRACTII第一章绪论11.1研究背景11.2研究目的及意义21.2.1研究目的21.2.2研究意义21.3国内外研究现状31.3.1国内研究现状及水平31.3.2国外研究现状及水平51.4研究方法91.5研究思路及主要内容101.5.1研究思路101.5.2主要内容10第二章视错觉认知机理概述122.1视错觉的基本原理122.1.1视错觉的定义122.1.2视错觉形成的机理132.2视错觉基本类型162.2.1几何视错觉162.2.2对比视错觉19