Chapter 2 Understanding Cross-Cultural Management ：2章了解跨文化管理.ppt

Chapter 2 Understanding Cross-Cultural Management Dimensions Managing Organizations in a Global Economy: An Intercultural Perspective First Edition John Saee Copyright ? by South-Western, a division of Thomson Learning. All rights reserved.  Global Strategy and Culture To succeed, corporations must develop global strategies. Recent decades saw the growing importance of global strategies, at least among leading firms and management scholars; however, the new millenium made it imperative (Adler 1997). Cross–Cultural Management The growing importance of world business has created a demand for managers sophisticated in global management skills and working with people from other countries.  Cross–cultural management describes organizational behavior within countries and cultures; compares organizational behavior across countries and cultures; and seeks to understand how to improve the interaction of co–workers, managers, executives, clients, suppliers, and alliance partners from around the world.  Parochialism Global versus Domestic Organizations Two fundamental differences between global and domestic organization are geographic dispersion and multiculturalism. Multiculturalism means that people from many cultures interact regularly. What Is Culture? To understand the differences between domestic and global management, it is necessary to understand the primary ways in which cultures around the world vary. Culture is: Something that is shared by all or almost all members of some social group. Something that the older members of the group try to pass on to the younger members. Something that shapes behavior or structures one’s perceptions of the world.  Cultural Orientations The cultural orientation of the society reflects the complex interaction of values, attitudes, and behaviors displayed by its members. Individuals express culture and its normative qualities through the values that they hold about life and the world around them (Adler 1997) H