战略管理2012(课堂版)PPT培训课件.ppt

What is strategy?;The IBM-Lenovo Deal ;Legend to Invest in Real Estate ;Changhong net drops 24% amid price competition ;Haier excels in all these areas!;Adidas China Distribution Center Opens in Suzhou ;;Corporate Strategy for a Diversified Company;Identifying the Components ofa Single-Business Company’s Strategy;Functional Strategies;Chapter 1 Knowledge Objectives;Chapter 1 Knowledge Objectives (cont’d);Definitions;Definitions (cont’d);;Current Competitive Landscape;Global economy Rapid technological change;Competitive Landscape: Hypercompetition;Global Economy;Global Economy (cont’d);Country Competitiveness Rankings (Population over 20 Million);Technology and Technological Changes;Technological Change;Technological Changes;Five Forces Model of Competition;Five Forces Model of Competition (cont’d);Two Models of Strategic Planning;I/O Model of Above-Average Returns;Four Assumptions of the I/O Model;I/O Model of Above-Average Returns;1. Study the external environment, especially the industry environment The general environment The industry environment The competitor environment 2. Locate an attractive industry with a high potential for above-average returns An industry whose structural characteristics suggest above-average returns 3. Identify the strategy called for by the attractive industry to earn above-average returns Selection of a strategy linked with above-average returns in a particular industry 4. Develop or acquire assets and skills needed to implement the strategy Assets and skills required to implement a chosen strategy 5. Use the firm’s strengths (its developed or acquired assets and skills) to implement the strategy Selection of strategic actions linked with effective implementation of the chosen strategy 6. Superior returns: earning of above-average returns;;;;Resources and Capabilities;;Key Criteria of Resources and Capabilities;Key Criteria of Resources and Capabilities;Core Competencies;;Resources and Capabilities, Core Competencies, an