国际商务英语读写.ppt

Section1. How to Write Letters for Making Quotations, Offers and Counter-offers To give a brief introduction to what is a quotation, offer and counter-offer To enable Ss to become aware of main content of letters for quotation, offer and counter-offer To enable Ss to familiarize themselves with the samples given To read and practice using some of the important words and expressions for business writing To do exercises and practice translating quotation, offer and counter-offer I. What Is a Quotation and an Offer? A quotation is a reply to an inquiry, which is an offer in simple form including a notice of the price of certain goods being sold, but in no legal sense. An offer refers to a promise to supply goods on the terms and conditions in which the seller not only quotes the terms of price but also indicates all necessary terms of sales for the buyers consideration and acceptance. In addition, an offer may be classified into a firm offer and a non-firm offer. I. What Is a Quotation and an Offer? When an offeree receives the offer, he may show disagreement to some terms such as price or payment terms in the offer; he may even make a counter-offer. So a deal is usually concluded only after several cycles of bargaining. In other words, very often, it is only after the exchange of a number of letters and/or faxes that the two parties come entirely to terms. In such a case the buyer, when finally placing his formal order, would accept the terms and conditions agreed upon by the sellers confirmation, which will be followed by the signature of the relative Sales Confirmation or Contract. II. The Main Content of an Offer Letters 1) Expressing pleasure or thanks for receiving inquiry 2) Making an offer by stating the trade terms 3) Expressing the offerer’s hope for an order from the offeree III. Read and Explain Sample Letters Sample 1: A Quotation for Stationery III. Read and Explain Sample Letters Sample 1: A Quotation for Stationery Answer the Following Qu