学生英语课题：厦门旅游政策发布.ppt

Tourism Policy Announcement Your choice, better Xiamen 7th.Nov. 2012 Why should we encourage tourism Outline 1 2 Tourism policies Global Trend Huge Consumer Demand Creating Multiplier Effect Why should we encourage tourism? Global Trend We are entering the Travel Age Huge Consumer Demand Pillar industry 2011:visitors 35.2294million 16% income 45.344 billion 18% Aim: visitors 54 million income 75 billion Creating Multiplier Effect All provide jobs! Money Upstream Downstream Greater impact on the total economy Restaurant Hotel Travel agency Shopping mall Transportation communication Equipment manufacturer Government revenue Tourism Policies (aspects) 1.build tourism brand, expand influence 2.strengthen Taiwan-Xiamen two-way tourism 3.standardize the market order and improve service equality, 4.increase ticket prices 5.better transportation system , reduce environmental pollution 1.build tourism brand, expand influence Promote Xiamen’s image Expand tourist market 2.strengthen Taiwan-Xiamen two-way tourism 522,000 208,000 17% Airlines + ships Special office submarine tunnel 3.standardize the market order and improve service equality, Check up hotels, restaurants, snack bars Big companies + small ones Guides:Training + salary Improve information service platform 4.increase ticket prices  Price fluctuations shouldn’t exceed 10% Tourist income= price of tourist products+ sales of tourist products balance 5.better transportation system , reduce environmental pollution More BRT lines Bike renting points Airlines BRT in Xiamen Thank you !