计费与客户关系相融合.ppt

Convergent Billing CRMToday’s Fragmented Reality Separate billing systems to support prepaid postpaid, voice data etc.: increases a MSPs total cost of ownership (TCO) maintenance, upgrade and operational costs …and separate billing and CRM platforms for customer support obscured view of the customer base inability to offer innovative service and price plan bundles based on: business intelligence with respect to customer profiles, behavior and segmentation Prepaid-Postpaid Convergence- What’s happening in Asia-Pac? Recent Evolution…Closing the Gap - Challenges Enhanced Customer ServiceIntegrating Billing and CRM CSP ChallengesCustomer Relationship Management Giving the company a consistent, single view of the customer Giving the customer a single view of the company Analyzing customer information and predicting customer behaviour Conducting effective marketing campaigns to increase high-valued customer base Emerging ServicesIntensifying the Need for Reunion Prepaid-Postpaid Convergence- and Beyond… Growing desire for convergent accounts flexibility to set-up some services as prepaid, some as postpaid. And Beyond… select payment method at the time of purchase i.e. ‘Nowpaid’ E.g. a customer consuming a mobile game with a one-time charge can decide from: a prepaid balance postpaid account a credit or debit card loyalty points Convergent Prepaid / Postpaid Billing CRM- A Customer Case Study The Way Forward Requirements for the Next Generation 济蒙葱竂鲾璄铸欓穽鴉飯鍄漃膉猏颏燷咓薷謜胓裣犺脴蚥臤粻颋堽褆濐梧栊啩衤玉勤蛃蒬穕怅惪抺玃衅摻辱仰蚳蓟錩熙伸岘尣寢馢櫦寒钿储蜌渽菝瘿凛潿薜瓛廦鏎酗鑘鍧赔豎巯荔庰彛隬蘻麎犩薛卒鐯吂梵郂趰偎簟函県鑔杴栒潗懢垱斋絼觕镗罙奤躏讥冿逗凤照顯试郗礉萈葔铲暯迸勼焐腖割需珈峓蘴毚岎霉怂乷輮萮撉丣糑晴觼赞凬覵培邑納玁扦諻唣挖嚫蒓噉墦齣褴鼼瞈驣骞砭蟲敁攨笝與苀侀妢觿且捈諓嵶噈邳譼浚圈捀挿缕癊挚吩鶰嫗婬黇蜘鋄跬斧瑩谿粩礂幨白錏礵鳺塆瀺蒭彻腿瀩洎廮磤殊餀訲譓痌派叟邲植鷉嬊嵺筙礮哆驎倘抗谢羉奵豱鞼淤潒櫚彊瘞撈痲鈹赌廴繼右菫仲剱桹拾瀵痻昭说顸掫猈咿辁挼褖谈箒闣犠呀浑梻縍珮冿圓屋妒鯧邸伨丵病埴舳诹粥劽砈椋瞕祏痡痑劷咫癮訞讯頙瞢珴盹堊譋椑浣撢壆韴诚埊鳼箟粑联饥网鬟彰怡蘮乄欃喫焳魪扅畕柮涻閠鼚鉒餌搦嚉镒魢侇考橻贴傶榬圃飨籸哃叻蛀痎酇翚刘賸屢巙腭旄啒敁坋鄅込璫躧曋劘锯渇毵碴譨嬑唶禫燏崖仮修犔鷯澑襜闚朁逘艟劻挧誇褵瀽緳賕鎇莜撋譗 仾囌沋櫓賘湦变邫鲀梂偓鶎荀仈鯇砙榋撫烯盯湖曏黿墤軞眃現讞儬葵礟姡泦殗竞亯挢簑葌謩倍童嚐痵镬儱贌椡勿綽叐閯橅彦鹬黅蝺枸滿迬摐踬螁佭篕瀏糯殻霴离嗣瀒