2012年考研英语阅读理解试题及答案(二十篇)11.pdf

2012年考研英语阅读理解试题及答案（二十篇） Passage1 Passage1 PPaassssaaggee11 In 1939 two brothers,Mac andDick McDonald, started adrive-inrestaurantin San Bernadino, California.Theycarefully chose abusy cornerfortheir location.Theyhad run theirown businessesforyears,firstatheater,thenabarbecue（烤肉）restaurant,andthen anotherdrive-in. But in theirnewoperation, they offereda new, shortenedmenu:French fries,hamburgers, andsodas.Tothis small selectiontheyaddedonenew concept: quick service,no waiters orwaitresses,andno tips. Theirhamburgerssoldforfifteencents.Cheesewas anotherfourcents.TheirFrench friesand hamburgershada remarkableuniformity,for thebrothershaddeveloped a strict routineforthepreparationof their food, andtheyinsisted ontheircookssticking totheir routine.Theirnew drive-inbecame incrediblypopular,particularlyfor lunch.Peopledrove upby thehundreds during thebusynoontime.Theself-service restaurantwas so popular thatthe brothers hadallowed ten copiesof theirrestaurant tobe opened.Theywere contentwith thismodest success untilthey met Ray Kroc. Kroc was a salesman whomet theMcDonald brothersin 1954,whenhe was selling milk shake-mixing machines. He quicklysaw theuniqueappeal of thebrothersfast-food restaurantsandbought therightto franchise（特许经营）othercopiesoftheirrestaurants. Theagreement struckincludedtherightto duplicatethe menu.Theequipment,eventheir redandwhite buildingswith thegoldenarches（拱门）. TodayMcDonalds is reallya householdname. Its names forits sandwiches have come tomean hamburgerinthe decadessince thedayRay Krocwatchedpeoplerushup to orderfifteen-centhamburgers. In 1976,McDonalds hadover$ 1 billionin totalsales. Its first twenty-two yearsis oneof themost incrediblesuccess stories inmodernAmerican businesshistory. 1.This passagemainly talksabout . A） the development offast foodservices B） how McDonaldsbecame a billion-dollarbusiness C） thebusiness careersof Mac an