第9章 绩效薪酬与激励.ppt

第9章 绩效薪酬与激励 开篇案例-两熊赛蜜 黑熊和棕熊喜食蜂蜜，都以养蜂为生。它们各有一个蜂箱，养着同样多的蜜蜂。有一天，它们决定比赛看谁的蜜蜂产的蜜多。? 黑熊想，蜜的产量取决于蜜蜂每天对花的“访问量”。于是它买来了一套昂贵的测量蜜蜂访问量的绩效管理系统。在它看来，蜜蜂所接触的花的数量就是其工作量。每过完一个季度，黑熊就公布每只蜜蜂的工作量；同时，黑熊还设立了奖项，奖励访问量最高的蜜蜂。但它从不告诉蜜蜂们它是在与棕熊比赛，它只是让它的蜜蜂比赛访问量。? 开篇案例-两熊赛蜜 棕熊与黑熊想得不一样。它认为蜜蜂能产多少蜜，关键在于它们每天采回多少花蜜--花蜜越多，酿的蜂蜜也越多。于是它直截了当告诉众蜜蜂：它在和黑熊比赛看谁产的蜜多。它花了不多的钱买了一套绩效管理系统，测量每只蜜蜂每天采回花蜜的数量和整个蜂箱每天酿出蜂蜜的数量，并把测量结果张榜公布。它也设立了一套奖励制度，重奖当月采花蜜最多的蜜蜂。如果一个月的蜜蜂总产量高于上个月，那么所有蜜蜂都受到不同程度的奖励。? 一年过去了，两只熊查看比赛结果，黑熊的蜂蜜不及棕熊的一半。 第9章 绩效薪酬与激励 9.1 金钱与激励：导言 9.2 个人激励计划 9.3 团队激励计划 9.4 组织激励计划 9.5 制定并实施有效的激励计划 学习目标 了解激励雇员的主要方式。 了解销售人员各种激励方式的优缺点。 描述中高层管理人员的主要激励方式。 说出被广泛使用的组织内部可变薪酬计划。 列出开发有效激励计划的步骤。 关键词 financial incentives fair day’s work scientific management movement expectancy instrumentality valence behavior modification variable pay piecework straight piecework standard hour plan merit pay (merit raise) annual bonus stock option golden parachutes team (or group) incentive plan organizationwide incentive plans profit-sharing plan Scanlon plan gainsharing plan at-risk variable pay plans employee stock ownership plan (ESOP) 9.1 金钱与激励：导言 Incentives Financial rewards paid to workers whose production exceeds a predetermined standard. Frederick Taylor Popularized scientific management and the use of financial incentives in the late 1800s. Systematic soldiering Linking Pay and Performance Understanding the motivational bases of incentive plans 需求层次理论 Maslow’s Hierarchy of Needs: Physiological (food, water, warmth) Security (a secure income, knowing one has a job) Social (friendships and camaraderie) Self-esteem (respect) Self-actualization (becoming a whole person) Maslow’s prepotency process principle: People are motivated first to satisfy each lower-order need and then, in sequence, each of the higher-level needs. 双因素理论 Hygienes (extrinsic job factors) Satisfy lower-level needs Inadequate working conditions, salary, and incentive pay can cause dissatisfaction and prevent satisfaction. Motivators (intrinsic job factors) Satisfy higher