国际商务英文版4950360426.ppt

International Business Lecturer: Yin Hao The Lecturer Yin Hao is a lecturer at Yunnan University of Finance and Economics. He has had 6 years of teaching experience in economics and management. He holds the Ph.D. degree in management from Hohai University. He has published more than ten articles in journals. He teach in international accounting and international business. His main research interests are in MAs and Integrated Evaluation. Academic Enquiries Any question concerning the teaching of this subject can be made by contacting the lecturer, On: Phone: 5129915 Email: yinhaoli@ About The Subject (IB) The subject aims to make you aware of global trends that are generating opportunities and creating challenges for international business. It will help you to be a better manager through understanding the competitive international environment and the fundamentals of doing business overseas. Why Study “IB”? Almost any large organization have international operations or be affected by the global economy. Small businesses are also becoming more involved in international business. You may eventually work for a firm that is owned by a corporation with headquarters in another country. To keep pace with your future competitors. To stay abreast of the latest business techniques and tools. To study international business to obtain cultural literacy. How to Study Lectures + Readings + Online Research + Class discussion Assessment: Attendance 10% Assignment and answer question 10% During examination 20% Final examination 60% Ask questions ! Useful Websites /cia/publications/ /wfb/abc_world_fact_book.html Learning Objectives Be able to analyze the modern trend of globalization of business and appreciate its impact on the world economy and on business strategy. Apply theories of strategic management to a multinational enterprise. Identify strategies for surmounting constraints on international business operations. Learning Objectives Understand the m