uint_1外贸函电精品课程课件.ppt

Business English Correspondence Unit 1 Basic Knowledge of Business Letter Writing Text teaching and Learning Teaching Aims: In this chapter, students are required to grasp as follows: 1.Know and grasp the structure and layout of the English Business Letter. 2.Know the basic formats of the English Business Letter 3.Grasp the principles of the English Business Letter Writing Basic requirements for this course 1.?Preview before class; 2.?Take notes and listen carefully at class; 3.?Review after class; 4.Prepare a pocket notebook for some important points everyday and review at anytime. 5. Words dictaction Brief introduction to Business Letter Business Letter is an important part of the business activities through email and other communicative styles. A good business letter is helpful to a business activity. There are many communicative types in business activities. For example, business letter, telegram, telex, fax and emails. Emails through internet is the most efficient way. The structure, layout, format and principle of a business letter is almost the same as an email and a fax. Therefore, it is important to learn the business letter well. Business Letter Writing The Structure and Layout Generally speaking, a business letter includes: letterhead, reference and date, inside name and address, attention line, salutation, subject line, body, complimentary close, signature, enclosure, carbon copy notation and postscript. Letterhead 信头 letterhead includes the sender’s name, postal address, telephone number, telex number, fax number and email address, etc. Usually letterhead is printed in the up-certer or at the left margin of a letter writing paper. For example: No. 201, second floor, No 2 Teaching Building, Guilin University of Technology , No.15 Anji Road, Nanning, 530001, Guangxi, China Tel: 86 771 2204389 Fax: 86 771 2204389 E-mail: wfvc@ Reference and Date 编号和日期 Reference：include a file number, departmental code or the