浅析汉字在招贴中的应用.doc

目 录 摘要·····························································7 引言·····························································8 一、汉字的特性····················································8 二、汉字的文化内涵和独特的文化价值·······························9 三、汉字在招贴中的作用·············································11 （一）汉字设计的审美性·············································11 （二）汉字设计的思想性·············································12 四、汉字在招贴设计中的视觉传达······································13 （一）现代美术字体在招贴中的应用····································13 （二）书法字体在招贴中的应用·······································14 五、汉字在招贴中应用的启示·········································16 （一）汉字在招贴中的应用现状·······································16 （二）汉字在招贴中应用的成就与不足··································16 （三）汉字在招贴中应用的未来发展趋势································17 结束语··························································18 参考文献························································18 致谢····························································19 点到传神，汉字魅力 ——浅析汉字在招贴中的应用 摘 要：招贴是展示各国文化和艺术家见解的重要形式。而汉字是中国传统文化的瑰宝 ,又是现代设计的重要元素 。由汉字而衍生的书法、篆刻、民间汉字等艺术形式也是丰富多彩。汉字不仅有着外在的形象，同时还包含着中国的文化精神内涵。汉字通过点和和线的不同穿插组合、位置安排，构造出千姿百态、变化无穷的字样，可以说，每个汉字本身就是一件完美的图形符号，完美的平面设计“作品”。在平面设计中，汉字是设计中的忠言元素和重要环节，而采用汉字作为招贴创作主体内容的作品也展现出鲜明的传统特征以及浓烈的文化艺术气息。 关键词:汉字；解构；招贴设计；创意表现 Point to the vivid, the charm of Chinese characters ——the Analysis on application of Chinese characters in the poster Abstract:The poster is the world culture and insights into the important form of artist. While the Chinese characters is a treasure of Chinese traditional culture, but also is an important element of modern design. Pictographic, self-explanatory, knowing, phonogram, transfer, under the guise of six approaches created the Chinese characters, is thousands of years of Chinese cultural heritage, its abundant connotation and unique charm stunning. The Chinese characters and calligraphy, seal carving, derived from folk art forms of Chinese characters is also rich and co